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Does the 80/20 Rule Apply to Hotels?
The 80/20 rule dates back to 1896, when Italian economist Vilfredo Pareto noticed something curious. Around 80% of Italy’s land was owned by just 20% of the population. He then spotted the same imbalance everywhere: · 80% of peas in his garden came from 20% of the pods · 80% of Italy was owned by 20% of the population, a pattern he noticed in multiple countries Pareto didn’t set out to help hoteliers run better businesses, but he accidentally gave hospitality one
Martin Lawrence
3 min read


A Hotel Manager, Reservation List and the Question No PMS Could Answer!
Hotel manager with daily arrivals report wondering who are these guests, what do they do..... For most of my career as a hotel General Manager, I had the same recurring thought, often late at night, usually staring at tomorrow’s arrivals list: Who are these guests… really? Not just their name. Not just their room type. Not just whether they prefer oat milk or feather pillows. But who they are in the real world, what they do, the influence they hold, the decisions they make, t
Martin Lawrence
3 min read


Customer Lifetime Value: The Quiet Force That Actually Builds Great Hotels
Hotels love a full house. We celebrate sell-out nights, RevPAR spikes, record weekends and those “best month ever” WhatsApp messages that briefly distract us from tomorrow’s forecast. We obsess over pace, pick-up, channel mix and the booking that arrived at 2:47am via an OTA we pretend not to rely on. But quietly, often invisibly, the real money checks in without fanfare. It ’s not the guest who stayed once. It’s the guest who stays again. And again. And again. Customer Life
Martin Lawrence
4 min read


January Comes Around Every Year. So Why Do We Still Treat Payroll Like a Last-Minute Emergency?
January is not a surprise. It doesn’t arrive early, move dates, or suddenly appear because of “market conditions.” It comes around at exactly the same time every year, immediately after December has done what December always does: exhausted teams, inflated revenue figures, and a dangerously optimistic sense that momentum will somehow continue into the new year. And yet, every January, the same ritual unfolds across the hotel industry. Occupancy dips. Pace slows. Forecasts a
Martin Lawrence
5 min read
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